A copywriter for design possesses and utilises many of the same skills found in a copywriter for advertising. But unlike a copywriter working as a creative pair, those writing for design can work as freelancers, or find work through studios or agencies. From naming new companies to helping a client to verbally articulate who they are and what they do, a copywriter can turn their hand from sharp and witty one-liners to entertaining and informative long-form text, expertly shifting their style and adapting their tone of voice to speak on behalf of a client and their target audience.
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