Where does the majority of your work take place?
I normally work in our Soho studio. But occasionally we’re asked to work on a project with a partner branding agency, which means working from their office, with their creative directors and designers. It’s a good way to see how different agencies and creative teams work.
How collaborative is your role?
It’s remarkable how much difference a pair of fresh eyes can make to your work. I tend to start projects by myself, before partnering with someone else on the team to develop and refine the work.
What has been the most exciting project of the last twelve months?
I worked with UCL on its Global Citizenship Programme, a summer school for students to explore global challenges like climate change and infectious diseases.
I liked this job because I was involved from start to finish. As a copywriter, you’re sometimes brought in towards the middle or end of a project, after the strategy has been decided. But on this one, I ran workshops with UCL students, worked with the client to find new ways of talking about the programme, and then got on with the more traditional job of restructuring and rewriting the website.
What skills are essential to your job?
Copywriters probably spend just as much time talking about words as writing them. Being able to explain (and occasionally defend) your approach is pretty useful.