How would you describe your job?
Being a copywriter at a brand agency is a bit different to your typical advertising copywriter. Our role in a project can vary massively from general brand writing (headlines, scripts, campaign ideas, guidelines) to helping with the more strategic part of the project.
In this role your time usually gets split across quite a few projects – with the plus side being that you get to stay involved in lots of different stuff, rather than just working on the same thing for two months solid.
How did you land your current job?
I started freelancing at DesignStudio to work on the Premier League rebrand. As a long-suffering Spurs fan, this was obviously a pretty cool project to be involved with and I really enjoyed working with the team here, so when I was offered the job full-time it was a pretty easy decision.
What does a typical day look like?
Our studio hours are from 9.30am to 6pm, but we have a passionate team that really cares about the work, so there are late nights when stuff needs to get done. Some days involve just finding a quiet space in the office to pull together a presentation. Others involve day-long workshops at our clients’ offices, interviews with their staff to help understand their business, or naming workshops where lots of weird words get stuck up on the wall and everyone makes a bit of a dick of themselves. We’re lucky in that we get to travel, as our clients operate all over the world. One of our teams is headed out to São Paulo next week, Shanghai the next, and I was out in Toronto last month.