2 Kilo of Kessels Kramer, by Kessels Kramer (2005)
Why it’s great:
“When I was 19, I came across this book and it’s because of this that I ended up working at KesselsKramer’s offices in Los Angeles, Amsterdam and now London. It has it all: the best and the not-so best, of the first 10 years of KesselsKramer. It weighs exactly two kilograms and the page numbers are done by weight instead of numbers.
“It includes pretty much everything done at KK between 1996 to 2005 (from T-shirt designs to installations and documentaries). No matter if you want to go into design, art, film, photography or advertising, you will find something in here. It still today serves as my bible.
“That said, today it feels like young creatives all go to the same websites and Instagram accounts, then imitate what their peers are doing. That creates a big ocean of visually similar and boring work. I think it’s a lot more interesting to explore the past. Research old photography, design, art masters. It will give much better guidance than just looking at what’s trendy right now.”
advertising, design, graphic design, creative process, creative inspiration
Max is a creative director and partner at communications agency KesselsKramer