How would you describe what you do?
I usually say: “I’m a copywriter...I work in branding, which means I...uh...uhm…” Because there’s a lot it could mean: writing a promo film script, restructuring a website, coming up with an ad headline, naming a product or helping a brand choose what kind of words it wants to use and what kind of brand it wants to be. I work in a writing agency called Reed Words – a studio of just copywriters. We’re a team of seven: a creative director, commercial director, client services manager, two senior writers, two writers and a partridge in a pear tree. It’ll usually be two writers working on a project together, debating, editing and enjoying each other’s writing. We partner with design studios and app or website developers too.
What does a typical working day look like?
Busy, with a few different projects on the go. I might be prepping a workshop, writing ‘how to write’ guidelines, thinking about whether to call the website page ‘About’ or ‘About us’. I like next day deadlines because they give you ‘sleeponability’, a thing I just made up, that means the time and space to let your subconscious come up with ideas for you. For same-day deadlines you can mimic sleeponability just by stepping away from your desk. It’s amazing how a line can just come to you on the stairs.