On an average day, you're most likely to find DesignStudio’s copywriter Louie Zeegen in a quiet corner, either battling with brand guidelines or writing headlines or films scripts. Juggling projects is something that clearly brings Louie real joy, whether in the studio or his own time. In 2015, alongside partner in crime Jon Bland, he convinced an impressive list of creatives – including Jean Jullien and Marion Deuchars – to pen a drawing of a penis for their book, Pecker, the world’s biggest collection of illustrated genitals (well, probably). Now in its third edition, the book joins a plethora of side projects for Louie, including a documentary and a pilot sitcom for TV in the works. Here he talks creative copy, and doing work you’re proud of.