Brave brands change the world. DixonBaxi help create them.
A global brand agency, the team at DixonBaxi use creativity to design a better future for brands that seek to challenge convention. This includes the likes of Hulu, AT&T, ViacomCBS, British Land, V&A, IMAX, Channel 4, Netflix and AC Milan.
Creative, Production, Growth, Operations, Finance
Founded in 2001 by Simon Dixon and Aporva Baxi, DixonBaxi work with both brands and in-house creative teams all over the world. The agency is made up of a highly-collaborative team of talented people with rebel tendencies, who believe great design starts with difference: different experiences, different perspectives and different ways of thinking.
The London studio is a creative home full of freedom, ideas, opinions and respect. The DixonBaxi team is equally adept in new cities, venues and experiences, all of which become part of their workspace from time to time.
Collaboration is at the heart of everything DixonBaxi does. A diverse, adaptive environment is essential for the team to be inventive and bold.
The team create brave brands by refusing to do things the easy way; listening to every voice; demanding the best of others; winning and losing together; being restless and fearless – and ultimately, doing the right thing.
DixonBaxi follow a 4.5-day work week, gathering in the studio on Wednesdays and Thursdays with the freedom to work from home the rest of the week.
From Monday morning meetings to Champagne Wednesdays (celebrating wins big and small) and Friday family lunches (temporarily replaced by Deliveroo), DixonBaxi is a tight-knit team that takes balance seriously.
Every birthday and work anniversary is celebrated, while ensuring that everyone has access to eye tests, flu shots, Headspace, an Employee Assistance Programme and the Cycle Scheme.
Committed to nurturing emerging creatives, a third of the DixonBaxi team joined the agency through the Intern Academy, a programme designed to nurture young talent and make the industry more accessible.
Every junior team member is given opportunities to learn and create alongside passionate and ambitious colleagues.