An English and music graduate, Luke Leighfield was a pop star in a past life, before he embarked on a career in copywriting – a job he didn’t even realise you could get paid for. He’s since worked in-house and freelance across the globe at agencies like AKQA and R/GA, writing for brands including Nike, Volvo, and children’s publisher Wonderbly. “I’ve done social, long copy, web copy, emails, scripts, campaigns,” he says. In addition, Luke runs a dizzying number of side projects. As part of creative trio Got Legs, he's funded his own running magazine through Kickstarter, is building an app to simplify donating to charity, and is even writing his own musical. Whether working at home or in-house at agencies, Luke shares lessons learned and reveals some of the benefits and realities of being a freelance creative in London.