Art Director (Advertising)

Often (but not always) found working alongside a copywriter as a creative pair, an art director decides how an advertisement should look and feel across many different platforms – whether that be an online campaign, an advert in a magazine or an advertisement in film or on TV. Involved in every stage of the process, from pitching ideas to briefing and directing designers, an art director decides how best to visually communicate an idea, all in service of promoting a brand and engaging with its audience.

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