How would you describe what you do?
There are two main aspects to the role. One side is maintaining the client’s visual standards – the typography, photography, animation, design and making sure nothing slips, which some call ‘pixel-fucking’. The other side is more conceptual – so coming up with the ideas for campaigns or initiatives, and then figuring out how they’re going to work. It can be very varied, from small jobs like approving a layout to big content or TV productions.
As you can imagine, I can’t share a lot of detail, but I can say that the agency and client relationship is very tight. They’re old friends – Media Arts Lab [MAL] was set up by Lee Clow and Steve Jobs to service Apple, and they do it perfectly.
How did you land your current job?
Weirdly, I was freelancing at a little agency in Tunbridge Wells when I got an email from MAL’s HR department – I couldn’t believe my luck! I then met with one of the creative directors and then the executive creative director. With Apple being such a prestigious name, and MAL being such an under-the-radar agency, I was surprised (and relieved!) at how friendly and down-to-earth they both were – I had thought (and hoped) it was going to be more like a screening to join MI5.
What are the most and least enjoyable aspects of your job?
When we’re working on something, not even a whisper makes it out of the building for months and months, so it’s a lot of fun when the secret finally gets out. I think many people would agree that the best part of a creative job like this is seeing something you’ve worked on go out into the real world.