How would you describe your job?
We primarily work with brands and artists that fit with the style of work that we do and our vision, in the overlap between music, art and culture. Having a natural alliance with clients leads to the most fruitful working relationships.
Our client list is quite varied and mostly people find us organically. We mix it up with large and small artists and brands – it keeps us sharp. Some bigger music clients include Columbia records, Sony Music, Syco Music, Warner, Universal, Virgin, Atlantic, but we also collaborate with electronic music labels where we can work outside of commercial restrictions, and take a much more challenging approach to the artwork.
We’ve created artwork for Ed Sheeran to Einstürzende Neubauten, Perc to Rita Ora, Tiesto to Truss. It's all about having a wide working knowledge on the aesthetics, styles and trends that are at play within each genre and what will help an artist stand out.
Our work with Red Bull entails delivering creative and festival branding and we’ve also just completed an animated video with Bacardi and BBDO in New York for their new Music Liberates Music campaign. Alongside this, we work on branding and design projects that are unrelated to music, such as our project with Apple last year.
What does a typical working day look like?
A typical working day at the studio can be quite varied. We generally oversee a lot of elements of the creative campaign – from the initial research, to working with photographers, directors, animators and creative technologists to deliver on various parts of the project. A lot of the team work remotely, but we have a core team of art directors, designers and editors.