How collaborative is your work?
Very. Internally throughout a project I work with copywriters, creative directors, designers, tech specialists, animators, planners, project managers, account managers, retouchers and in-house editors and photographers. Externally, when a campaign is in production we’re typically collaborating with the best individuals or companies to bring every part of the campaign to life, in the way we think best. That might be sound studios to compose tracks, add effects or record voice overs. It might be working with a director and her or his team on costume and location decisions, storyboarding and of course, shooting. It might be working with a food stylist and photographer on a ‘food-centric’ stills shoot.
What are the most and least enjoyable aspects of your job?
The most enjoyable is what you can learn from working with others and tactical briefs (a rapid brief or an opportunity that asks you to be responsive to something at that very moment.) The least is when a project falls through. On the rare occasions it does happen, you might have been working on something for three or four months and it gets pulled. I find that very frustrating, especially when it’s out of your control.
What has been the most exciting project of the last twelve months?
Our first piece of work for Sainsbury’s called ‘Food Dancing’. I worked on it from the beginning of the pitch with a huge team – I think almost every employee helped out in some shape or form –then through to final delivery. I’d never worked on such a large scale campaign before, working on print, TV, digital out of home, idents, tactical films and in store. I also star in it, as a dancer (not joking).
What skills are essential to your job?
Energy, being able to collaborate effectively, saying yes and being accepting of criticism.
Would you say your work allows for a good life-work balance?
Yes it does. Whether you let it is another question. I love what I do and the people I work with, so often can’t help sacrificing personal time for project time.