Working as an in-house designer at a law firm is perhaps not the most obvious starting point for a creative graduate, but it’s exactly where Matt found himself after graduating with an illustration degree from Portsmouth University. “[After graduating] you’re not sure what you want to do,” he remembers. “You just take any job – there are a lot of students that have that feeling of ‘Well, what do I do now?’”
Describing himself as a late bloomer, Matt started university a bit later than his peers, having gone straight into work after college. But it was entering an online competition that proved to be a realisation and turning point for Matt. And not long after, he moved to London and embarked on his first internship, at VCCP, before being hired at Publicis three months later after winning a Coca-Cola pitch.
Through this time, Matt found himself itching to start a side project, and came up with a concept that eventually became a hugely popular campaign for the NHS – an undertaking that would completely change the course of his career.
Matt’s idea was to cover existing graffiti pensises with spray-painted condoms, to raise awareness of the risks associated with unprotected sex. The NHS picked it up, Matt created the stencil, and soon enough the campaign was rolled out across London. Once people started noticing it, the initiative was covered in an exhaustive list of national and international press, including Vice, Buzzfeed, The Huffington Post, Teen Vogue, Mashable, and The Independent.