What skills have you learnt along the way?
I have learnt loads. Strategy, and how this effects branding design; working with clients; and branding agreements and invoices. Also how to adapt to different projects (some super-commercial, some smaller) and treat them all with the same progressive attitude, bringing something unique to each. I have also learnt so much about myself as a designer and what I enjoy doing – and the most important skill (which I am still learning) is to say no.
What’s been your biggest challenge?
I recently worked in a studio on a freelance contract where I was exposed to sexist behaviour, as well as a very personal attack against me and my work upon finishing up the contract. It really knocked me. I find that a lot of agencies are run by 50-year-old men who most of the time have some sort of chip on their shoulder! I have thankfully got over it, but it was awful and I won’t forget it.
Is your job what you thought it would be?
No, it’s so much more and I’m so grateful for it. It’s creative, freeing, and exactly what I want to do! It has also challenged me in so many ways – as a freelancer you are the creative director, the art director, the designer, the artworker, the strategist, the client services person, and the new business person. Managing all of that is something I never thought I would do. I thought I'd just get to sit and chill and design cool stuff!