What skills have you learnt along the way?
Ah, so many! The modern day media and communications worker is expected to be the master of all trades. This can be really overwhelming but, since being in this role, I decided to only own and build on what I love - strategy, copywriting and audience analysis. I’m not going to sit here and pretend I am or want to be every other role in the room.
What’s been your biggest challenge?
A startup agency environment in a social media landscape can be inconsistent at the best of times but, I’ve always been the person to laugh in those ‘laugh or cry’ moments because, in the end, it’s going to be okay. If it’s not okay, it’s not the end – we all know the saying.
Is your job what you thought it would be?
Definitely not. Studying PR can be a blessing and a curse with how adaptable the skills can be: writing and pitching, event management, partnerships, client, media and influencer relations, crisis management, audience analysis and reporting, the list goes on. I had to understand what I was not only good at but, what I enjoyed. My job isn’t what I’d thought it would be but, I also don’t think it will be what I plan it to be in five years’ time either and, I’m okay with that.