In their first year as fledgeling creative consultants, The Pop Up Agency launched with a global tour, setting out to provide creative direction and strategy to fifteen different clients, in fifteen different countries, within fifteen weeks.
“The 48-hour format was strong enough to travel on its own,” Maksimilian tells us. During their fifteen-week tour, the agency charged only for travel, accommodation and food costs, but the question of fees became more complicated when they came to decide on their business model. “One of the challenges that we faced early on was: How do we charge for creativity? How do we charge hard money for something we can’t predict?” After testing various different fee models, The Pop Up Agency settled on selling its services as a process, not a product.