How collaborative is your role?
Dare’s unique for a creative tech company because we have such a big experience team. Our experience planners are a combination of creative strategy and user experience. There’s also an SEO and Data team.
Content strategists need these skills in order to do our, job but most of the time we have to do it ourselves. To have these [teams available] for every project feels a bit like Christmas.
What are the most and least enjoyable part of the job?
I love seeing the people on my team flourish. Back in January, I thought we needed a load of copywriters and that’s who I hired. A few months later we realised they all need to be content strategists. It’s amazing to see people work so hard to learn new skills.
The worst bit’s being away from my kids. I’m lucky that I’m divorced and I can share the child care. They’re 12 and 16 but I still miss them like hell. Sometimes I feel a million miles away from home.
What has been the most exciting project of the past 12 months?
The best bit has been building a new department. Dare’s had fantastic content people in the past but I wasn’t filling anyone else’s shoes with this role.
I’ve been adamant from the start that this isn’t an editorial or content marketing team. We’re UX-focussed content specialists doing research-driven work. I get thrills every time I say it.