How would you describe your job?
As a strategist, I make sense of data or insights, align those findings with a brand’s value or aim, and suggest an ideal method of approach to get the best outcome possible.
In most cases, the brands we work with are all looking for different solutions, which keeps me on my toes. An alcohol brand may want to address a totally different need than that of a personal care brand, which means I’m constantly thinking about what’s been done previously, so these brands can stand out, or claim a great audience within their category. I guess this is where being creative comes in. I do a lot of consumer and market trends analysis to help supplement our thinking and decision making for clients.
I would describe my job as thought-provoking, flexible and creative. No day is the same, partly because I work at an agency where you could be juggling three projects at once, so flexibility is valued.
What does a typical working day look like?
Typical working hours are from 9am to 5.30pm, sometimes a bit later, depending on the workload. I make sure to split work based on deadlines, doing the most urgent tasks first. That way we maintain our integrity in the eyes of our clients.
From around 7pm to 9pm, I do a few admin bits for my side-hustle, The Kusp, a creative social enterprise that helps diverse creatives from underrepresented and underprivileged backgrounds to excel within the fashion, and film and television industry.