In his role at digital strategy and technology firm, Blue State Digital in New York, it’s Matt’s job to find creative ways to help organisations better connect with their audiences. Focused on fostering relationships for the digital world, in the past, Matt has worked on presidential campaigns for Barack Obama and even helped the Labour Party develop their own online strategy.
Matt’s current role as a creative director is very much that of a generalist. “Branding is, more and more, encompassing all different parts of an organisation,” he tells us. Which is why, for Matt, building a team to work on a project is just as important as the work that follows: “On a [political] campaign, we work with designers, digital directors, policy people, and people who are in charge of taking the candidates’ hope and dreams about the way things should be and making them into simple to read policy points and manifestos.”
Asked if he would ever consider doing anything else for a career, for Matt, an underlying desire to positively impact the world is crucial: “I want to make the world a better place, and we all have to do our part in that, I’ve always felt that since I was a kid. That’s really the core reason why I do what I do.”