Last year, James Parker penned what would become the most-liked tweet of all time from a brand. The tweet in question was for Burger King, and the message played off Kanye West’s love for rival chain McDonalds to hilarious effect – attracting media attention and comments across the board. This is all part of James’ role as a freelance creative for social media, but even after five years of work in this realm, he’s still not quite sure how to define it. “I don’t think I could have ever imagined [my job], because I’m not really sure what it is,” he says. Working in such a new industry means he’s learnt a lot on his own terms. From writing copy for social posts to creating videos and generating ideas for socially oriented campaigns, James’ work spans a myriad of skills and a big mix of clients. He tells us more, along with the journey that got him to this point – from working in pubs to his days spent dressed in Pudsey and Gruffalo suits.