A natural wordsmith with an ability to craft clear, engaging and persuasive copy, a copywriter typically works alongside an art director to come up with concepts and campaign ideas across an increasing number of platforms from print advertisements, scripts for film and TV through to websites, emails and apps. At times writing for numerous brands – all with varying personalities and intentions, a copywriter must remain closely attuned to details and nuances in a brand’s personality and tone of voice, penning copy that best engages with its intended audience.
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