What are some of the tools required by a social media creative director? According to David Levin, you can’t go wrong with a laptop, phone and – in his case – a poetry diary. But on top this, having a way with words, a knack for coming up with ideas, and a love of social media come in pretty handy, too. David initially earned a place on the Broadcast Journalism course at Goldsmiths, but after an internship at MTV led to a full-time writing role, he deferred his place indefinitely. Setting out as a freelancer a few years later, David set up a Twitter account for the (fictional, but very funny) Dolphin Pub. The account accumulated over 25.5K followers, and soon, David started getting asked to tweet for a number of agencies, brands and TV shows, including the BBC where he worked as a tweeter for the ninth series of The Apprentice, and the second series of The Voice. Now heading up creative social agency, That Lot, (co-founded in 2014 alongside actor, comedian and director David Schneider) today David and the team create posts for the likes of Channel 4, Jamie Oliver and Red Bull. Here, he tells us more about early freelance struggles, and shares some advice for applying to creative roles.