Kicking off her copywriting career at the age of 17, Carolyn McMurray’s short stint studying English at uni made her realise she’d be better off immediately “making a move” into industry full-time. Four years later, she’s a firm fixture in the space, having also founded the Gen Z copywriting community and newsletter Word Tonic. With the project, she’s created a space for budding wordsmiths to develop their craft and find like-minded copywriters – as well as their clients and audience. Her work has not gone unnoticed, with the newsletter being mentioned in the go-to industry publication, AdAge, and Carolyn herself being mentored by industry legend, Vikki Ross. Here, Carolyn talks about her journey to ditching the “junior” label and how she uses LinkedIn to get most of her work.