How would you describe your job?
I’ve been at LOVE for seven years. I write ads, jokes, ideas and stories on behalf of brands. Copywriting is my craft skill, but it’s just one element of my job. Part of LOVE’s agency culture is that nobody gets pigeonholed. That freedom has allowed me to go beyond headlines, body copy, and tweets to concepting, strategy, and innovation.
What does a typical day, working day look like?
I’ll get a podcast going on my 20 minute walk to work. I’m in the studio at 9.20ish. LOVE is pretty chill, there’s no pointless presenteeism like you get at other agencies. I’ll check in with accounts and our traffic manager first thing. I try and turn my email off from 10am to 4pm. Reading emails never makes creative work better. An average day is randomly split between coming up with ideas, thinking of different ways into a problem, writing decks and presenting on client calls. There’s a lot of chatter at LOVE. It’s lively. The thing I love most about my job is that the people I work with are hilarious. The best ideas always seem to come from the dumbest conversations.
How did you land your current job?
I was doing great on a placement in Glasgow, but the agency lost a key client and so there was no job for me. I spent a few months back at home, feeling pretty depressed. Then I stumbled across a post on LOVE’s blog, advertising for a junior creative role. The only problem was that it was a few weeks old.
I was worried I’d missed the boat, so I stayed up all night putting my folio together. I sent it and told that exact story in my email. It doesn’t sound like much, but I suppose it demonstrated how keen I was, and it resonated with Chris Myers (now senior creative director here), who invited me for an interview. I didn’t get the junior creative role, but he liked the weird ideas in my folio enough to give me a three month placement. Being on placement is a bit like the wild west. Nobody is gonna hold your hand. So I stole some briefs and got involved in an Umbro pitch. My idea won the pitch, and that got me hired.