The Academy is a PR agency helping organisations, companies, brands and individuals work out what they want to be famous for, and then using creativity to relate information to the public in a meaningful and engaging way. Our work covers strategy, creative, production (such as photography, film, events, design) and connection (publicity, partnerships). We mainly work with companies and brands that want to create a connection to the general public – or B2C (business to consumer), in PR speak.
There aren’t many PR agencies that can offer best-in-class strategic thinking and creative activation – that is, the right and left side of the brain, but we do, hence our brand symbol of a brain. And we’re obsessed with work that actually works – evaluated by getting noticed, solving a business problem and passing into popular culture.
We’re called The Academy because we set a very high standard in our chosen field, but also because our building is a place of continuous learning. Every mind is bright and capable of solving PR problems, but the collective is stronger; a bit like Plato’s Academy in Ancient Greece, or, perhaps a bit more recent, the Avengers.