Any differences in working in PR compared to learning about the industry at university? Has the job fulfilled your expectations?
Working in the industry is exciting. The biggest difference is probably seeing your work actually come to life, rather than being submitted for grading! It gives you more to think about than a hypothetical audience and campaign – it’s real life and people will actually be responding to something you’ve done.
What do you enjoy most about working at The Academy?
Undoubtedly the people. Everyone at the agency is approachable and so willing and determined to help you to improve. I feel comfortable asking questions and can ask for help from absolutely anyone, whether it’s one of the directors or another graduate – no one is too busy or unwilling to help you if they can.
Also, the variety is something I look forward to. One day might be a normal day at the office and the next day might be a huge event. I’m really interested in the creative aspects of the job so being able to take part in all of the different types of creative tasks is great for me.
How will your learning at The Academy feed into your final year?
I think I’ll have an all-round better understanding of my course after having real-life experience. I can now relate things I’ve learnt during my placement year into my work and use my learnings to produce better work. I think I’ve improved during this year, specifically with my work ethic, work presentation and confidence.