Nestled in the busy streets of London’s East End, Amplify – with further operations in Sydney and across the globe – is a creative studio that’s as energetic as its surroundings. Since Jonathan Emmins first launched the studio in 2008, the core team has expanded from six to 60, as well as growing a huge network of creative collaborators and partners. With executive creative director, partner and board director Jeavon Smith leading the growth, Amplify now boasts an eclectic mix of creative directors, strategists, planners, architects, 2D and 3D designers – all of whom are young, creative and come with mixed experiences and passions. Amplify are also a Lecture in Progress brand partner, and are helping support us in our work. Now celebrating over a decade in business, Jonathan reflects on the studio’s accomplishments, its incredible team and the company’s core values.