How would you describe your role at The Academy?
I direct and activate integrated campaigns with publicity at their core for entertainment and lifestyle brands like Amazon, Alton Towers Resorts and Zizzi restaurants. Along with my teams, I’m responsible for making sure my clients turn up in the places that their audiences are, such as international press junkets and premieres for TV shows, talent management and interviews, creative features, announcing new products, attractions and menus.
Another part of my role, and one that I love, is developing the people in my teams and the agency and helping them grow. I work with the agency leaders on creating a nurturing environment and one that people thrive in, as well as providing the right training so that we’re really setting people up to win.
How did you land your current job?
I was doing an initial two-week work experience placement and, at the end of the first week I was offered a permanent role at another agency. I knew I couldn’t turn down a permanent role, but I also knew I wanted to stay right where I was, so that day I told my director at the time that I’d had this offer but would rather stay and she put a contract on my desk the next morning.
I’ve always felt a need to prove myself at every opportunity; to go over and above and stand out with my work and my approach to work. I said ‘yes’ to everything that came my way and I listened and asked questions which meant that I learnt quickly and could do more and more for my teams. I think that makes you invaluable early on and it’s a piece of advice I always give to people starting out in the industry. Be a sponge, absorb everything around you and then apply it – and be a nice person while you do it! That makes you memorable.