After being accepted onto Wieden+Kennedy’s The Kennedys course, Abbey Monteiro knew that the world of advertising was the one for her. The journey to realising this, however, was not altogether smooth. Abbey initially spent a few difficult years studying architecture – or as Abbey calls it ‘archi-torture’ – followed by four years of barista work and unpaid internships. Since then, however, she’s worked on major campaigns for Coca-Cola, Nike and Sainsbury’s, and recently joined the team at TBWA/Media Arts Lab. Here, Abbey speaks on coming up with ‘new, fresh, juicy ideas’ and why resilience is paramount.