What should applicants keep in mind when applying and can make them stand out?
It’s a cliché, but be yourself. Don’t try and position yourself as what you think an ad agency is looking for. We want people who will utterly challenge our perceptions of what advertising and marketing can be. The single most important thing we’re looking for is diversity of thought; it’s the core reason the programme exists. So if you try and think like the people we already have in the building, then that’s not interesting to us. Also, don’t send us ads. There are thousands of people spending years at university learning how to write ads. If you send us an advert, we compare you to them, and you will probably lose.
Another cliché: it’s all about ideas. Great craft and execution are table stakes. But the main thing we want to see is a mind-blowing creative way of solving a problem, or sending a message, or changing a behaviour or reshaping a business.
Lastly, keep it simple. Ideas are becoming increasingly more complex, and when we’re looking through thousands of entries, we need to be able to quickly understand the core concept. So if you’re sending us something which is complex, distil it for us at the start. How would you explain it in a tweet, or in 30 seconds?
Find out more about The Pipe here, and how to apply here.
Ogilvy is a Lecture in Progress agency partner. Every year, Lecture in Progress partners with like-minded brands and agencies to support our initiative and keep Lecture in Progress a free resource for students. To find out more about how you can work with us, email [email protected]inprogress.com