You can learn more about a person by seeing who they follow than what they actually post on their feeds. Instagram, Twitter…these are all communities. Follow the communities and cultures you want to align yourself with, and remember the ‘social’ as much as the ‘media’. It’s not just about just posting, but also engaging with other people’s content.
Check your grammar, punctuation and spelling when you’re posting – people aren’t just watching, they are reading too!
Be playful and keep it varied
Don’t be afraid to try new things and have fun with it. If you’re not enjoying yourself, your audience probably won’t either. Also, on Instagram I find that most people get caught up in the idea of perfecting their grid and don’t allow room for spontaneity, but when has perfection ever been interesting? Showcase variety and let your Instagram evolve naturally. For example, if you are looking for a career in fashion, it doesn't mean you should only post fashion-related content.
Let other sources, rather than other profiles, influence your content strategy. The best advice I ever got on how to use social media is this quote from John Baldessari’s ‘What Is Painting’ (1966-1968): “Do you sense how all the parts of a good picture are involved with each other, not just placed side by side? Art is a creation for the eye and can only be hinted at with words.”
And lastly, never take it too seriously…