Try not to mix too many genres
When you’re starting out, your work will quite often cover a broad range of genres and topics. Then, if you’re associated with or signed to a production company (as a director for example), they will usually hone a specific route for you over time, to make you saleable. That doesn’t mean you’ll be limited to just making this kind of work, but it becomes a way to help give your work commercial appeal.
So if you’re beginning as an unsigned creative, have a think about the work you most love making, and how you want to present it. To a degree, there’s nothing wrong with showing breadth, but you want to stick in people’s minds for certain work – so that they think of you when particular projects come up. Try not to mix too many genres, or at least categorise them so that they don’t all appear on the same page at once.
Is it findable?
In terms of making yourself more likely to be found, I think some of that is really basic, such as understanding how people search for things on Google, making sure you’re tagging your site properly and connecting out to other relevant sites. Do your research in this area – there’s loads of information about it available online.
Your online network is valuable
Other than that, with social media and beyond, there is a real benefit in building connections with and liking other people’s work that you genuinely admire. Because if I am interested in someone’s work, I will always have a look to see who else is in their network as like-minded, creative people.