The role of the artist-illustrator can be seen as a conscious step away from adhering to the desires of a brand or client, and towards developing an individual’s own voice. But in fact, illustrators may find that an artistic practice naturally develops out of their illustration work, with many artist-illustrators producing work both for themselves and for clients. The two roles inform and inspire each other, with an artistic practice often referring to and building on themes, ideas and interests explored in illustrative work.

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