After graduating, Jo entered a graduate scheme and later secured a role as a strategist at London-based brand consultancy Wolff Olins. But with a lingering desire to physically make things, she started to question leaving her role. It was at this time that she was diagnosed with cancer, aged 24.
Pressing pause on her career, Jo tells us how the experience led her back to her first love of drawing. Encouraged to pick up a pencil again, she sought solace in her sketchbook, which eventually led to the creation of her now signature rabbit character.
After her recovery, Jo returned to Wolff Olins. But after a year she decided to take the leap and fully commit to starting her own business. Working from her kitchen table in east London, she began to piece together a business plan and marketing approach that took the business to where it is today.
When asked what advice she might share to budding business owners, Jo highlights the importance of finding the right kinds of collaborators, using your network and thinking about the long-game, even if that means taking up part-time work to support yourself: “Make sure it’s not an additional pressure. Do it part-time until you’re ready to launch.”