After graduating, what were your initial steps?
After seven years of architecture training, I worked for an architecture practice and discovered very quickly that the job was not for me – so much so that I developed some stress-induced medical problems. So I quit, left it all behind and returned to my true passion: art.
I started to make pieces that sat in the commercial realm. Tarantino screenplay book covers in the style of Penguin classics, stuff like that. I started to get work within a year of doing that.
How did you go about landing your first clients?
I had the mindset of ‘If you don’t ask, you don’t get.’ I was tenacious, and emailed art directors to introduce myself. For some folks that’s uncomfortable, as they want to naturally discover you. I’ve been learning the nuances of finding clients, or allowing clients to find you, to this day.
But since then, I’ve realised that the work should be the main focus, and finding the right client for your work garners better results. Landing your first client is cool, but landing your first client that really believes in your voice and style is more important. Focus on your unique voice and the rest will follow. I’ve herd that phrase so many times but only recently discovered what it meant.