Founded in 2004 by longtime friends John ‘Sinx’ Sinclair and Matt ‘Mills’ Miller, digital design agency ustwo started life in a small studio above a bar in Shoreditch. The company has since evolved to include branches in Malmö, New York and Sydney, a workforce nearing 300 people, and spin-off initiatives such as a ustwo Games and a startup incubator. Alongside developing innovative digital services for clients such as Sky, Google and Ford, ustwo has also created its own, in-house products, from mental health app Moodnotes to popular ticketing app DICE and multi-award-winning game Monument Valley. The latter clocked up over 30 million downloads, has won fans including Netflix’s House of Cards character Frank Underwood, and recently grabbed headlines with the release of its highly anticipated sequel edition. Here the studio founders take us on a tour of a unique company culture that puts experimentation and fun first, where the team even have their own collective nickname… Enter the world of the ‘ustwobies’.