What would you say has been your biggest challenge along the way?
Learning how to run a business alongside trying to grow into a better artist was quite a big challenge, and still is. From invoicing and pricing to marketing and contracts, there’s a lot to learn when it comes to working for yourself and doing things properly.
How important would you say social media and self-promotion are to your work?
Social media is an amazing tool to get your work out in front of people and is instrumental in my marketing strategy. It’s also just a really nice way to connect with the communities that you’re working within, and meet like-minded people. Social media has played a great part in my journey but I equally think it’s important not to rely on it completely.
I think that finding a balance with social media comes when you understand its importance in your marketing strategy, but you also understand the importance of stepping away from it. Setting boundaries, in my experience, is good self-care and generally also good for your business: you have more time to focus on your work, on yourself and your health – and you don’t get caught up too much over the metrics.
At the end of the day, social media is a tool and shouldn’t be your entire business; connect with people in person, set up a website and don’t put all of your eggs in one basket – we’ve seen what happens when there’s an Instagram outage!