How would you describe what you do?
I’m a freelance director, animator and illustrator. My illustrations and animations are predominantly digitally rendered and vector based, and a lot of the time, involve characters.
When directing a new project, it’s my responsibility to help reimagine a new vision for brands. I also lend a hand to studios and agencies on their projects with the animation or design process. My clients range from big brands to the education and charity sectors.
What do you like about working in Cheltenham?
Being in Cheltenham has so many advantages. It’s only a town so you don’t get all the hustle and bustle of city life. The town holds multiple festivals throughout the year including Jazz, science, literature and music, so it’s always quite lively. There’s a steady growth of creative businesses and events each year. Not only is it a very scenic and beautiful town (like a flatter Bath Spa), it’s also surrounded by the Cotswolds, which is yet another wonderful part of the UK to be in. If I need to get out, London is only two hours away and Bristol and Birmingham about 45 minutes.
It’s not all sunshine and rainbows, though. Cheltenham is an affluent area so houses are extortionate in value compared to many other towns and every year, the Gold Cup is held here for a week, which creates a huge influx of gamblers and drunks. Not my kind of scene.
How does your freelance work usually come about?
The majority of my contacts come via word-of-mouth or directly via an online project or my website. A handful of projects each year come through my US agent, Mendola Artists. Most clients approach me because a project of mine appealed to them. I always try to stay active on creative platforms such as Dribbble, and I’ve been posting a lot more work on my Instagram and Twitter in the past year.