Sometimes the subtlest option can also be the most complex. When artist du jour Ignasi Monreal asked London animation studio The Line to bring his surreal paintings to life for Gucci’s SS18 campaign, retaining their painterly feel was a perplexing challenge. Each living tableaux required a unique solution and animation skillset, testing The Line and its crack team of animators to the limit. Earlier this year, the project was even nominated in the digital category as part of the Design Museum’s Beazley Designs of the Year. Here, we speak to animation director Bjørn-Erik Aschim and producer Sam Taylor to find out more about how it all came together.