How would you describe what you do?
I help brands, start-ups and individuals reach their commercial potential by creating culturally relevant marketing campaigns and strategies. My job is very varied; it includes providing account management services, developing communication strategies for go-to-market, and developing marketing communications for a launch or event. It also involves coaching founders and visionaries, helping them to develop their narratives for their target audience.
What does a typical working day look like?
I’m a morning person so I’ll get up around 6am, head to the gym and then spend 10 minutes meditating with Headspace or Jody Shield’s mediation episodes. I always listen to Radio 4 whilst getting ready for the day ahead. My typical working day starts with desk research, and reading cultural affairs, trends and reports online – what has recently been referred to as ‘cultural scanning’. I consider this to be very important for keeping up with the latest changes and trends in behaviours, cultures and the creative industry, as a lot of it informs the work and recommendations I give clients. After that, I’m either in meetings with clients, potential clients or working on client projects. I also freelance at agencies a few days a week, so on certain days I could be doing what is more a ‘traditional’ 9–5 day as an account manager.
Where does the majority of your work take place?
Either at one of the Soho Houses or in a client office.
How does your freelance work usually come about?
Predominantly through recommendations and people I’ve worked with before. I think it’s my energy, passion for projects, interest in working with ‘change makers’, and my management skills that make me right for the job. I take my clients’ successes personally.