“Growing up, I never felt limited as to what I could do,” says brand and digital strategist, Lauren Boniface. Creatively impatient, Lauren's career journey is reflective of her boundless approach to work. After graduating in France with an MA in advertising, Lauren moved from Paris to London, using internships to work out exactly what she did and did not want to do. It eventually led to her first strategy job at Universal McCann, but her endeavours were not without teething issues: “I was knocking on doors of big advertising agencies to hand in my CV – I just didn’t know what the process was” she admits. Fast forward a few years and Lauren has since worked for clients including Nespresso, Nestle, Adidas, Ted Baker, British Airways and Amex. Today, she is the co-founder of digital and branding consultancy The Modern Muses, and looking to empower creative entrepreneurs better communicate their stories online. Here, she tells us what she enjoys most about being in London, and why it is essential to surround yourself with people who support you.