How would you describe your job?
I lead the marketing of the agency, whether that’s managing the new-business process, meeting prospective clients, intermediaries, trade bodies or the press.
What does an average working day look like?
It always involves coffee, emails and some creative and mental jazz hands. New business dominates a typical day and includes drafting an RFI (Request for Information) for a potential client or intermediary, which involves writing a proposal for a potential client with relevant case studies and our capabilities. I get to work with designers on this as we design it bespoke for the client, so it’s really fun to see it come together. I’ll also often have a meeting or prepare for a presentation, meet our PR company about upcoming media plans, and take time to keep up with industry press to think about the bigger business picture.
I work 9am to 6pm, with a couple of later nights thrown in, especially when there is a pitch on. Sometimes there are incredibly busy periods and it does cut into your personal time, but there are also quieter weeks where you can recover and catch up.
How did you land your current job?
Through Major Players [a recruitment agency].
Where does the majority of your work take place?
I’m mostly based in the office – it’s really important I work closely with my colleagues, as it’s their skills I’m representing. Another important part of the job is networking, be that at industry events, award shows or meeting journalists and potential clients.
How collaborative is your role?
I think you’ve got to be naturally entrepreneurial for a new-business role, so being a self-starter is essential. However, pitches are incredibly collaborative – it’s great as to see the best of everyone’s strategic and creative thinking. I sit with our CEO and strategy partner and work closely with our ECD [executive creative director] to share knowledge and ensure all new-business strategy is aligned with company strategy.