How collaborative is your role?
There is a perception that marketing and new business departments within an agency are like islands (probably because we don’t have clients or a consistent output), but that just isn’t true. You need to be able to work with everyone from strategy to creative to finance. You need to be a people person who isn’t afraid to roll up your sleeves and get your hands dirty.
What are the most and least enjoyable aspects of your job?
Nothing beats the feeling of being told you’ve won a pitch, and whilst being told you haven’t should be the worst thing in the world, you usually know whether it’s going to be good news or bad news the moment the team walk out the room.
What has been the most exciting project of the last twelve months?
Pitching is always exciting. It’s the reason I got into new business and marketing. It’s an accelerated version of the work we do day-to-day, and the adrenaline that goes in to it, often makes the work better I think. New business is an all-agency process, even if you don’t directly work on a pitch. It requires everyone to work like a well-oiled machine.
What skills are essential to your job?
Aside from being proactive, outgoing and resourceful, you need an unwavering sense of optimism, it’s the only thing that will keep you going.
Would you say your work allows for a good life-work balance?
If you don’t love the industry, then yes, it can be draining. Advertising is generally full of perfectionists who spend far too much time poring over the details, so if this is just a job to you, then that can certainly eat away at your personal life. But I happen to love it. Most of my friends work in it, and I’m getting married to someone who does it too. So for me, there is no off button, it’s just part of my life and I’d be happy to talk about advertising all day - if only someone would listen.