From the very start, Jamie A Waters knew that life had something creative in store for him, but the exact nature of his practice was a little on the blurry side. A year into his architecture degree at Kingston University, Jamie soon realised that he was not destined to be an architect and instead became a self-taught photographer. Networking, learning on the job, and launching himself into uncomfortable situations are just some of the ways he entered the fast-paced creative industry. Alongside his freelance work, Jamie has set up his own brand, JAW, alongside visual artist Gabriel Monteregge, with the aim of producing “weird and wonderful work”. So far, the duo have built up a killer client list, including Superdry, Kappa, Adidas, and Converse. Here, we talk to Jamie about the importance of visibility and taking financial risks to bring your vision to life.