How would you describe what you do?
I’m a director and photographer, and I began my career in the deep end. My first job was on a campaign with Nike at 18. I started directing when I didn’t know how to direct. A lot of people gradually build up their portfolio in hopes that big moments like that come later in their journey. But for me, it was the opposite.
I think a lot of people from south London, especially young Black boys, have a lot of creativity, but they don’t know what to do with it. I always say if you’re watching a commercial on TV and you can picture an alternative way of doing it, then that’s how it feels to be a director. It’s about having creative control.
If you could pick one emoji what would it be?
🙏🏾 It signifies being grateful and humble.
What are the main influences and inspirations behind your work?
Definitely, Gordon Parks, who was a photographer. For me it was the way he captured the streets of New York – it was very natural. His images of Muhammad Ali were great, too – he was good at humanising his subjects. Whether it was someone as prominent as Muhammad Ali or just a stranger on the street, each one was special. I’ve always wanted to recreate his work for my community. His legacy will always reign on and that’s the impact I want to make with my work.