Push things forward
“I’m very pro-future and technological advances, and I think we’re really seeing humanity changing. We’ve always evolved, and we are doing so at a different rate now. I think it’s important that artists play a role in pushing things forward, rather than it just being left to businesses or money makers.
What you see happening with Brexit, Trump, Isis or in religious ideology, are reactions against the future. For example, with the ‘Make America Great Again’ slogan – it’s a way of looking back, and creating a future based on the past. But this isn’t how you advance; it’s how you throw a society into confusion and fracture it.
So I do think it’s important for artists and a platform like SHOWstudio to champion the future. It’s about saying: What went before was fine, but what’s happening tomorrow is much more exciting.
I don’t think fashion film has been defined yet, and it will keep defining itself because it doesn’t yet have those parameters. This makes it an incredibly exciting area for young filmmakers to get involved in, because they have the power to define it themselves.”
See here for full details on SHOWstudio’s Fashion Film Festival and Awards, and submit your entry before 1 October, 2018. Categories include: Best Fashion Film, Best Short Shorts, Best Illustration in Motion, Best Long Format Film, Best Animated Fashion Film, Best VR Film, Best Sound Design and Best Commissioned Brand Fashion Film.