Don’t shy away from printing a portfolio
We are all so glued to screens these days that seeing work printed out at a decent size (A3 is best) is ultimately more pleasurable, even if the original was produced digitally. If you create artwork by hand, take sketchbooks along to show clients, agents or art directors. Personal work is always the loveliest to see.
Create printed marketing material
A postcard is still the most effective thing to leave with someone after a meeting. If it’s an image that really resonates, they will almost certainly put it on their wall and then you will always be there reminding them that you’d like to be commissioned. Stickers are great too, and surprisingly cheap to print. My laptop is covered in stickers by my artists. Tote bags, if you’re feeling flush, are also great.
For any further advice, you’ll have to come and see me for a cuppa and a chat!
Helen Parker was previously Head of Illustration at Blink Art, a creative agency representing photography, illustration, set design, film, animation and installation.