From producing theatre to creating political broadcasts, Creature of London have amassed a wide-ranging portfolio since it was founded in 2011. With its roots in Seattle, the Shoreditch-based agency was set up by Dan Shute, Ben Middleton and Andrew Gibson and Stu Outhwaite, and has since attracted a loyal client base that includes the British Red Cross and the Green Party. You might remember their brilliantly witty viral video for the latter as part of last year’s election campaign, featuring a cast of 5-year-olds as squabbling politicians. Here, co-founder Stu Outhwaite fills us in on tackling tricky briefs, taking advice from Einstein and the importance of self-initiated work (it might just earn you a Laurence Olivier Award nomination!).