Where does the majority of your work take place?
I’d say half is in front of the computer and half is either in meetings, creative sessions or out of the office. At the Channel 4 head office, it’s the people that make it feel like a very creative, exciting and dynamic place to be.
How collaborative is your role?
Extremely – collaboration is probably the most important part of my role. I have to work closely with most people in 4creative (business directors, creatives, directors and producers), with the Channel 4 marketing team, with our Media Partner OMD, with external production companies, with platform partners we advertise on and with other teams in Channel 4. I strongly believe collaboration is a key part to a successful integrated campaign and utilising each person and each team’s skill-set is vital.
What are the most and least enjoyable aspects of your job?
The most enjoyable is really tricky as there are so many parts. I enjoy selling in ideas and getting the go ahead to move into production but I also love the making and the first few days after a campaign has launched and seeing the feedback. There’s not many unenjoyable parts to my role but it would probably be the more admin-based side: contracts, NDAs, finance, budgeting and writing up award entries.
What has been the most exciting project of the last twelve months?
It would have to be between Humans 2 and the Rio 2016 Paralympics. Both campaigns were massive collaborations with innovative firsts across digital and social. Hugely challenging in their own unique ways with very successful creative outcomes and results across both.