Where does the majority of your work take place?
I think it was David Brent that said “ideas are everywhere”. Or some advertising hack creative. Can’t remember. It might actually have been me. Sometimes you crack stuff at your desk, sometimes in a coffee shop, or, dare I say it…in a pub, the loo, asleep. You have to be in a room for meetings, though. So much of my time is spent in a room somewhere, but the rooms at Channel 4 are lovely and air conditioned so it’s fine.
How collaborative is your role?
You shouldn’t do this job if you don’t want to be work collaboratively. Throw ideas around. Give ideas away. Build on other people’s. Don’t get attached to stuff. As a CD I work closely with the teams to help and guide them when their ideas are at an embryonic stage before helping to push executions. Each Monday morning we all share each other’s work and try to build on what we have. Then I sit with Chris and John (4creative's ECDs) and start the process again. It’s great.
What are the most and least enjoyable aspects of your job?
Working with great people who push me to make great work, yay! Timesheets and meetings, boo! For every Ying there’s a Yang.
What has been the most exciting project of the last twelve months?
Currently I am working on a new C4 brand campaign, the UEFA Women’s Euro and the Great British Bake Off. These three are the most exciting projects I’ve worked on for ages.